Most SaaS and lead-generation companies are flying blind when it comes to understanding how their website and funnels actually perform. I help you implement proper analytics that give you the insights you need to grow your business.
What I help you measure
Website analytics: Understand how visitors interact with your site, where they drop off, and which channels drive your best customers.
Conversion tracking: Track the complete customer journey from first visit to paying customer, including complex B2B sales cycles.
Product analytics: Measure user behaviour within your application to understand activation, engagement, and retention patterns.
Marketing performance: Connect your marketing spend to actual revenue outcomes across all channels.
Why proper analytics matter
You can’t optimise what you can’t measure. Without reliable data, you’re making decisions based on gut feeling rather than evidence. This leads to wasted marketing budgets, missed opportunities, and slow growth.
Most companies have analytics installed, but they’re not capturing the data that actually matters for their business. Generic implementations miss the nuances of B2B sales cycles, product-led growth models, and complex customer journeys.
Common analytics mistakes I see
Basic pageview tracking only: Most companies just add the standard tracking code and leave it there. You’re only measuring pageviews, not business outcomes.
Setup done by non-specialists: An in-house developer or agency sets up analytics to “get it done” rather than understanding what data you actually need for your business model.
They think they don’t need it: Some companies view analytics as an expense rather than an investment. Without quality data, your marketing team will struggle to improve performance.
Using the wrong tools: Not all analytics platforms are suitable for every business. B2B SaaS companies have different needs than e-commerce sites.
My approach
I offer analytics services at different levels depending on your current setup and needs:
1. Analytics Implementation & Setup
Platform selection and setup: Choose and configure the right analytics tools for your business model, whether that’s GA4, specialized SaaS analytics, or custom solutions.
Custom event tracking: Set up tracking for the actions that matter to your business—trial signups, feature usage, upgrade events, and more.
Goal and conversion configuration: Define and track the metrics that directly impact your revenue, not just vanity metrics.
This is ideal if you’re starting from scratch or your current analytics aren’t giving you useful insights.
2. Advanced Analytics & Reporting
Custom dashboards: Build dashboards that show the metrics your team actually needs to see, updated in real-time.
BigQuery analysis: For complex data analysis that goes beyond standard reporting—cohort analysis, customer lifetime value calculations, and multi-touch attribution.
Custom reports: Regular reports tailored to your business that highlight trends, opportunities, and areas needing attention.
Ongoing monitoring: Continuous monitoring to ensure your tracking stays accurate as your website and product evolve.
This works best if you have basic analytics in place but need deeper insights and more sophisticated reporting.
Both approaches include training for your team and documentation so you can maintain and understand your analytics setup.
My process
Understand your business: I start by learning how your business works and what decisions you need data to support.
Audit existing setup: Review what you currently have in place and identify gaps or issues with your tracking.
Design measurement plan: Create a comprehensive plan for what we should track and how, tailored to your specific business model.
Implementation: Set up tracking, configure goals and events, and validate that everything works correctly.
Documentation and training: Provide full documentation and train your team on how to use and maintain the system.
What you get
- Analytics setup that tracks what actually matters to your business
- Custom dashboards showing key metrics in real-time
- Regular reports highlighting trends and opportunities
- Training and documentation for your team
- Ongoing support to maintain data quality
The goal is to give you confidence in your data so you can make better decisions about where to invest your time and marketing budget.
Ready to understand what’s really happening with your growth funnel? Get a free audit