Most SaaS and lead-generation companies have conversion bottlenecks they don’t even know exist. I help you identify exactly where you’re losing potential customers and show you how to fix it.
What I help you optimise
Website conversion: Transform your homepage, pricing page, and signup flow to convert more visitors into qualified leads or trial users.
Onboarding flows: Fix the critical first few days that determine whether new users become paying customers or abandon your product.
Lead generation funnels: Optimise the journey from initial interest to qualified sales opportunity.
Why optimisation matters
You’re spending money to drive traffic to your website, but if that traffic isn’t converting efficiently, you’re leaving revenue on the table. Poor conversion rates don’t just waste your marketing budget—they limit how much you can afford to spend acquiring new customers.
When you improve conversion rates, you can afford to pay more for each prospect. This opens up new marketing channels and keywords that were previously unprofitable.
Common optimisation mistakes I see
Using inexperienced staff: Conversion optimisation requires understanding statistics, user psychology, and testing methodology. It’s not something you can hand off to a junior team member.
Focusing only on copywriting: Copy matters, but I’ve had significant wins that had nothing to do with changing words—layout, flow, and user experience often matter more.
Testing without proper methodology: Running tests without statistical significance, testing too many variables at once, or not understanding what the data actually means.
Not testing at all: Many companies know they should optimise but never get started because it seems overwhelming.
My approach
I offer two types of optimisation projects depending on where you are in your optimisation journey:
1. Research Projects
Research and analysis: I start by understanding your business and identifying where improvements will have the biggest impact. This combines quantitative data analysis with qualitative user research to understand user behaviour and identify friction points.
Hypothesis development: Based on my research, I develop testable hypotheses about what’s preventing users from progressing through your funnel and prioritise them by potential impact.
This type of project is ideal if you’re just starting with optimisation or need strategic direction on where to focus your efforts.
2. A/B Testing Sprints
Testing and implementation: I design and run statistically valid tests to validate specific hypotheses. Some will fail, but the ones that succeed often deliver significant improvements to your conversion rates.
Ongoing optimisation: I help you build sustainable processes for continuous testing and improvement, with regular reporting on results and next steps.
This type of project works best if you already know what you want to test or have completed a research phase.
Most clients start with a research project to identify their biggest opportunities, then move into testing sprints to validate and implement solutions. However, if you already have clear hypotheses about what’s preventing users from converting, we can jump straight into testing.
Both approaches include implementation support with your development team and strategic guidance on optimisation priorities.
What you get
- Clear identification of your biggest conversion barriers
- Statistically valid A/B testing programme
- Implementation support with your development team
- Regular reporting on results and next steps
- Strategic guidance on optimisation priorities
The goal isn’t just to run tests—it’s to systematically improve how your website and product convert prospects into customers.
Ready to find out where you’re losing potential customers? Get a free audit