Many SaaS & lead-gen companies have capable in-house teams but need strategic guidance on where to focus their growth efforts. I work with companies that prefer to handle execution themselves but want an experienced perspective on growth strategy and priorities.
How I work
I provide strategic advice and guidance rather than hands-on execution. My role is to help you make better decisions about where to invest your time and resources for maximum growth impact.
Typical engagement: One strategic session per week, with ongoing access via Slack for quick questions and guidance between meetings.
Who I work with: Companies ranging from well-funded startups to established businesses with existing growth teams who want strategic direction rather than additional execution capacity.
Areas where I provide strategic guidance
Growth Strategy & Planning
Growth model design: Help you understand and optimise your specific growth model, whether that’s product-led growth, sales-led, or hybrid approaches.
Channel strategy: Strategic guidance on which acquisition channels to prioritise based on your market, product, and stage of growth.
Metric frameworks: Establish the right metrics and goals that actually drive your business forward, not just vanity metrics.
Growth team structure: Advice on how to organise your growth function and what roles you need as you scale.
Research & Analysis Projects
Growth audits: Comprehensive analysis of your current growth performance to identify the biggest opportunities and bottlenecks.
User research strategy: Guidance on what research to conduct to better understand your customers and their journey.
Data strategy: Strategic advice on what to measure, how to structure your data, and what insights to prioritise.
Ongoing Strategic Support
Weekly strategy sessions: Regular sessions to discuss current challenges, review performance, and plan next steps.
Campaign and experiment planning: Strategic input on your testing roadmap and growth experiments.
Team mentoring: Support for your growth team members as they tackle specific challenges.
Decision support: Help thinking through important growth-related decisions and trade-offs.
What you get
- Strategic clarity on where to focus your efforts
- Weekly strategic sessions with ongoing Slack access
- Frameworks and processes you can implement with your team
- Guidance based on experience from high-growth SaaS companies
- An outside perspective to challenge assumptions and identify blind spots
Typical engagement: Monthly retainer with weekly strategic sessions and ongoing access for questions.
Ready to discuss your growth strategy? Get in touch