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I’ll grow your business by 20% - 100% 📈
Hi, I’m Brian. I work with a designer and a developer to massively grow conversion rates for businesses like yours. Think of me as a freelancer with extra powers.
What makes me qualified to grow conversion for your business? Here’s a quick overview of my experience:
- Dropbox - 2 years - ran CRO for their biggest $$$ landing pages adding 10s of millions of revenue.
- Google - 8 years - CRO consultant for biggest spending clients in Europe.
- Freelance - 5 years - have grown conversion rates for SMBs from 20-100%.
I only work with 1-3 clients at a time and only if there’s a good fit.
You should be doing at least 7 figures in revenue and not selling anything dodgy.
Lastly, I like for there to be a pathway to me paying my fee back 10x. There should always be a big potential upside for you.
Why optimize for conversion?
You spend $$$s driving traffic to your site — but do you have the expertise to maximize how well it converts? Because if you don’t, you’re leaving money on the table. Not only that, it hurts your ability to scale.
With a poor conversion rate, you only monetize the very highest intent traffic. You can’t get more volume because it’s too expensive.
This phenomenon is most obvious with ads (but is true of every channel). When you increase your conversion rate you can afford to pay more for each customer. This can dramatically increase the volume available to you on all of your channels.
Growing your conversion rate should be part of your daily operations. You should invest in it like it’s another channel. But it’s not easy. It requires expertise.
The most common CRO mistakes
Having worked on conversion at big companies (like Dropbox & Google) to smaller ones, here are mistakes I see companies make with optimization:
Mistake 1: Using inexperienced employees. To optimize conversions you need to know how the business works, statistics, psychology, copywriting, and design. It’s not a task you can hand off to an inexperienced employee and expect them to run with.
Mistake 2: Using conversion copywriters. Copywriting can be an important part of optimization. But it’s not the only part. I’ve had huge experiment wins that haven’t relied on copywriting. There are plenty of good conversion copywriters, but even the best ones only want to focus on rewriting pages. The worst ones will rewrite your B2B SaaS page like an ad for a weight-loss pill.
Mistake 3: Using your existing agency. Your existing agency might be great at ads, SEO, or design, but that doesn’t mean they’ll be great at optimization. Specialist agencies can be good but some will still farm you out to junior employees that blindly follow SOPs.
Mistake 4: Doing nothing. What most companies default to. Because it’s too hard to start. Or they’ve tried before and failed.
My Process
I’ll work with you as a strategic partner. I’ve worked as a head of marketing and a head of growth in the past so I get the full picture. I can see where your biggest opportunities are. My focus is on growing your business. I don’t operate in a silo and just push my agenda.
Analysis and Research: I’ll start by understanding your business and go to market. I’ll conduct a thorough analysis of your onsite funnel, identifying areas where we can improve conversion rates. This includes qualitative and quantitative research.
Hypothesis Development: Based on my analysis, I’ll develop a series of hypotheses to test.
Idea -> Implementation: Once we have developed our hypotheses, we’ll run tests to validate them. Plenty will fail but some will win…big.
Given enough time and enough tests your conversion rate will grow. You’ll acquire customers more cheaply and have more options to scale up your business.
How I can help you grow your business
Research: I conduct a once-off research project to identify your biggest potential growth levers.
Consulting: I work with you on an ongoing basis to advise you on how to grow your business.
Ongoing optimization: I handle everything from research to design and reporting.
Why Choose Me?
Optimization is difficult. But done right, it can have a dramatic impact on your business. I’ve taken what I’ve learned from cutting-edge tech companies and applied them to smaller tech businesses to get wins over and over again.
If you’re interested in partnering with me, you can email me at brian@dataled.co